Now that we have those few salient facts about campaigns under our belt, we can start our tutorial on how to create our first GetResponse campaign.
Create a GetResponse Campaign
As I said earlier, GR (GetResponse) automatically creates a campaign for you, using the first part of your (sign-up) email address as the campaign name. That might not always be the most useful campaign name.
So using my site as an example, let’s walk-through how to create our own campaign.
The following is what I want to achieve in this example:
- My site is called NetWebbing.
- I just want to set up a campaign for all subscribers to my site.
- I want to provide them with the convenience of email updates whenever I have a new post.
How to Create a GetResponse Campaign
The first screen you see when you log in might look like this.
Just ignore the 3 lovely big buttons.
Go to top right: “Your current campaign:” and click drop-down arrow.
From drop-down list >> Create Campaign
Remember it must be:
- alphanumeric (lowercase) and only underscore allowed
Then click “Create New Campaign”
Edit Campaign Settings
On the next screen, you can see that there are a number of things you can do. For simplicity, we will “Edit Campaign Settings” to make sure that all the settings we want are in place.
In future, to get to your Edit Campaign Settings again, just look to the Top Right >> ascertain you have the correct campaign >> click gears icon.
Edit Campaign Settings – General
When you get into the Edit Campaign Setting page, you will notice that there are 3 main sections:
I will go through each of them, step by step.
Check the campaign name. It should be what you have just named it.
Under “Notifications”, the “Send notifications to” might probably need to be changed. By default, it will display the email address you used to sign up for your GetResponse (GR) account. It is recommended that this email address corresponds to the domain of your site.
For example, my site is netwebbing.com. So for this campaign, this campaign’s email address should be something like: firstname.lastname@example.org
This email address will be the from-email address for each of the newsletters you send out from this campaign to your subscribers. So this is the email address they will see. Hence it is better and more professional if it corresponds to the site where they signed up as your subscriber.
You can click the “Add Email address” link to add an appropriate email address for this campaign.
At the bottom of the screen, you will see your postal address. A real address is required to comply with anti-spam laws.
Edit Campaign Settings – Profile
Campaign Profile is the next section of the settings to be attended to.
Campaign title & Campaign Description – important because they will appear in your campaign’s:
- Confirmation Page
- Unsubscribe Page
- Unsubscribe Success Page
- Newsletter Directory
Note the handy preview links at the bottom. You can click (opens in new window) to view what those various pages will look like. They will change as you modify your campaign profile settings. Very handy!
Category – choose an appropriate category for your campaign. It will make your management easier in the future.
Logo – upload (or add from URL) a logo for your campaign. It will appear in your newsletters as well as appear on the four pages noted above.
- Formats allowed: .gif, .jpg, .png, .bmp
- GR allows a free 1GB of storage for your media.
- Can create “Gallery” (to better organise your campaigns)
RSS feed – nothing for you to change here. Just leave as is.
To illustrate, this is what mine looks like after updating the campaign profile:
And clicking on the handy preview of the Confirmation page, this is what it looks like:
Edit Campaign Settings – Permission
OK, final section of GR’s Edit Campaign Settings.
Import subscriptions – I would recommend you uncheck this. If you are importing your subscriber list (e.g. you are moving from another autoresponder service to GetResponse), then you might not necessarily want your existing subscribers to get yet another email asking them to confirm their subscription again.
In every other case (email subscription and web subscription), you should offer an email confirmation opt-in (aka double opt-in). This means that a person will be emailed a confirmation whereby they click a link before they subscription is activated.
Confirmation message | Message type: select Plain text.
From field: you may choose to change to an appropriate email address. From field indicates who the confirmation email is sent from.
Message subject: use the drop-down arrow to see a list of possible subjects. Click the “Custom Subject” link to write your own if you prefer.
Customize confirmation message (button) – click to customize the confirmation message itself. Recommended. (You can preview your confirmation message/email as you made changes.) See the following how-to video for useful tips and guide.
Confirmation page: for now (being our first campaign), would be faster and easier to have ti “Hosted by GetResponse”. If/When you have set up your own custom Thank You (for confirming subscription) page, you can come back to your campaign setting to change this to “Custom URL”.
Congratulations! You have created your basic GetResponse campaign setup. I know this Part 3 of the Create GetResponse Campaign tutorial seemed long but if you have come this far, you would have realized that it is not a very long process at all. Just the pictures and explanation seemed to make it seem long. Right? 😉
You can watch this training video to help cement and supplement the steps we have covered on how to create campaign with GetResponse.
Next (part 4): Adding Contacts (existing Subscribers)
Now that you have created your first GetResponse Campaign, we can move on to Adding Contacts. (If you do not yet have any contact to add or none to import at this stage, then you can jump straight to setting up a Part 5: RSS-to-Email newsletter.)
Index of Newbie Tutorial Topics
- GetResponse Tutorial – Overview and Intro
- About GetResponse Campaigns: What is a campaign and useful facts
- How to create a campaign
- – welcome email
- – opt-in confirmation email
- How to add contacts or existing subscribers
- How to create automated newsletter of your blog postings (RSS-to-Email)
- How to create sign up web forms
Reference for those who need more:
- getresponse.com – About Campaign Settings
- getresponse.com – How do I customize the confirmation email?
- getresponse.com – How do I customize the confirmation page?
- getresponse.com – How can I personalize my emails? (list of personalization fields)
- getresponse.com – Guide to Setting Up Your Campaigns (.pdf)