google

AdSense for Search and Drupal sites

Google's AdSense programe includes "AdSense for Search" which allows you to create a search feature you can put on your own site. With this, you can also specify that the search results are only from specific sites (e.g. only from your own site(s) as well as from the entire web. This is a doubly useful package as it provides the ability for your visitors to be able to do a search directly from you site(s).

Google Analytics Bounce Rate

You've got Analytics. You are looking at your reports. You might have seen the term bounce rate somewhere along the way while you were setting up your account. You knew your site would have some bounce rate. But now as you look at your Analytics report, you are quite dismayed and shocked at how high your google bounce rate is. And you still don't know what it is! Well that is what happened to me.

Google Account Settings

Go to the main login page of your Google Account and login.

Analytics Tracking code

The tracking code that is provided to you will work with most websites. However there are some scenarios where you might have to edit that code. Please check the links (to Google) if any of the following apply to you.

Google Analytics Website Profile

After you have opened an Analytics account, one of the first things you should do is create a profile.

Setting up website profiles is essentially determining the reports you want. The most common is setting up one profile per domain. That way, if you have multiple domains, you can have individual reports on each of them.

Create Google Analytics Account

1. Sign up page at: www.google.com/analytics.

Google Analytics

Google Analytics gives a lot of statistical tracking information to help you optimize your investment. It certainly can get very complex. However here, we will cover topics that non-geeks can use on how to utilize this Google service.

It is free. It is highly integrated with AdWords but you can sign up for Google Analytics even if you don't have an AdWords account. Analytics is used to track AdWords, AdSense, Blogger, and Google Sites.