AdSense

Channel Reports

Channels are primarily created so that you can effectively track the performance of Google's AdSense ads on your site(s). Channels give you a wide ranging flexibility to discover what is working best, and where. URL channels can tell you which sections of your site(s) are doing well, which pages, which sub-domains, which domains. Custom channels can tell you which ad format, which color, which placement are doing the best.

Ad Placement

Ad Placements

Only 'custom channels' for AdSense for Content can be made into an ad placement. But why would you want to do that?

Custom channels are mainly created for reporting and performance tracking purposes - to find out which ads format/placement/colors are doing well. However you can also create a custom channel and make it into an ad placement to improve your monetization.

Summary

AdSense for Search - Overview & Summary

Here, I will pull together a quick overview of AdSense for Search and a Summary or checklist of the important tips and info needed.

Summary

AdSense for Content - Overview & Summary

Here, I will pull together a quick overview of AdSense for Content and a Summary or checklist of the important tips and info needed for Google's AdSense for Content.

Ad Channels

AdSense Setup: Choose Ad Channels

This is a continuation of AdSense for Content article on how to set up your Google AdSense. By now you would have:
logged in to your AdSense account > AdSense Setup^[tab]> AdSense for Content > single page (link)

and you have chosen Ad Type = Ad Unit [text and image ads (default)]

Channels

Ad Channels: an Overview

Google channels are a rich but complex topic. But it is worthwhile to get a basic grasp of this topic so that we can learn how to maximize our site's ad revenue.

What are Channels?

Very simply, channels help you to find out the performance of the ads running on your site(s). They help you discover which ads are doing well and which are not. Which ad format/placement/color is doing better? Which pages/groups of pages/sub-domains/domains are doing better?

AdWords vs AdSense

AdSense and AdWords are two of Google offerings that is most popular and relevant for business sites and people who would like either to advertise their products and services or to earn some money from their site(s).